Política de privacidad

Privacy Policy

MOOD, operated by FURUGINME LLC (hereinafter referred to as "this Shop"), establishes the following Privacy Policy (hereinafter referred to as "this Policy") regarding the handling of personal information of users of the services provided on this website.

Article 1 (Personal Information) "Personal Information" refers to "personal information" as defined by the Act on the Protection of Personal Information, meaning information relating to a living individual that can identify a specific individual, or information that cannot identify a specific individual by itself but can easily be collated with other information and thereby identify a specific individual.

Article 2 (Information Collected) This Shop may collect your personal information when you purchase products or make inquiries. The collection will be conducted by lawful and fair means, with the purpose of use clearly stated. The personal information collected by this Shop is as follows:

• Name
  
• Address
  
• Phone number
  
• Email address
  
• Password
  
• Shipping information
  
• Information regarding the user's payment methods, such as credit cards
  
• Transaction history, inquiry history, and the contents thereof with this Shop
  
• Information that can identify a specific individual by combining the above
  

Article 3 (Purpose of Use) This Shop will use your personal information for the following purposes:

• To provide the services of this Shop
  
• To respond to guidance, inquiries, etc., regarding the services of this Shop
  
• To provide information about products, services, etc., of this Shop
  
• To respond to acts that violate this Policy, etc., regarding the services of this Shop
  
• To notify changes to this Policy, etc., regarding the services of this Shop
  
• To help improve the services of this Shop and develop new services
  
• To create statistical data processed into a format in which individuals cannot be identified, in connection with the services of this Shop
  
• For other purposes incidental to the above purposes of use
  

Except as permitted by applicable laws and regulations, this Shop will not handle personal information beyond the scope necessary to achieve the purpose of use without obtaining your consent. However, this shall not apply in the following cases:

• When required by law.
  
• When it is necessary for the protection of human life, body, or property, and it is difficult to obtain your consent.
  
• When it is particularly necessary for improving public health or promoting the sound growth of children, and it is difficult to obtain your consent.
  
• When it is necessary to cooperate with a national agency, a local government, or an individual or entity entrusted by either a national agency or local government to execute affairs prescribed by law, and obtaining your consent is likely to impede the execution of such affairs.
  

Article 4 (Disclosure of Personal Information) When you request the disclosure of your personal information, this Shop will, after confirming your identity, disclose it to you without delay. However, this shall not apply if this Shop is not obligated to disclose it under applicable laws and regulations.

Article 5 (Correction and Deletion of Personal Information) If you have registered as a user, you can correct your personal information from the "Account" menu on this site. If you request the correction or deletion of your personal information, this Shop will conduct the necessary investigation and perform the correction or deletion accordingly, notifying you of the result.

Article 6 (Suspension of Use of Personal Information, etc. / Data Deletion) Customers of this Shop have the right to request the deletion of their personal information and personal data. If you wish to delete your data, please contact us at info@mood-by-link.com or through the inquiry form of this Shop. We will respond within 30 days of receiving your request.

Article 7 (Security Management of Personal Information) This Shop takes reasonable, organizational, physical, human, and technical measures against risks such as loss, destruction, falsification, and leakage of personal information. Furthermore, when this Shop entrusts all or part of the handling of personal information to a third party, we will provide necessary and appropriate supervision to ensure security management.

Article 8 (Provision to Third Parties) Except as permitted by law, this Shop will not provide personal information to third parties without obtaining your prior consent. However, this does not apply when outsourcing operations necessary to achieve the purpose of use, during a business succession, or when sharing is legally mandated.

Article 9 (About Cookies) This Shop uses cookies to provide you with better services. If you do not wish to accept cookies, you can change your browser settings or manage your preferences through our cookie consent banner.

Article 10 (Access Analysis Tools) This Shop uses cookies and tracking technologies (such as Google Analytics, Meta Pixel, TikTok Pixel and Google Cloud Vertex AI Search for Commerce) to acquire device information and behavior history for service improvement and targeted advertising. For details on how these third parties collect and use your data, or to opt-out, please refer to their respective privacy policies and opt-out pages.

• Google Analytics "Google Analytics" is a web analysis tool provided by Google LLC that collects user information using cookies, web beacons, or similar technologies. About Google Analytics: https://www.google.com/intl/en/analytics/ If you do not want your information collected by Google Analytics, you can disable it by installing the "Google Analytics Opt-out Browser Add-on" provided by Google LLC in your browser. To disable Google Analytics, please see the following link: (https://tools.google.com/dlpage/gaoptout)
  
• Facebook Pixel (Meta Pixel) "Facebook Pixel (Meta Pixel)" is a tool provided by Facebook (Meta) that helps us understand actions taken on our website to measure the effectiveness of our advertising. About Facebook (Meta Pixel): https://en-us.facebook.com/business/help/742478679120153
  
• Facebook (Meta) Custom Audiences and Conversion API This Shop uses Facebook (Meta) Custom Audiences and the Conversion API to display advertisements based on service usage. For details, please check the following URLs: Facebook (Meta) Custom Audiences: https://en-us.facebook.com/business/help/744354708981227 Facebook (Meta) Conversion API: https://developers.facebook.com/docs/marketing-api/conversions-api/ You can disable the delivery of advertisements using Facebook (Meta) Custom Audiences and the Conversion API from the Facebook (Meta) opt-out page: (https://www.facebook.com/about/ads)
  
• TikTok This Shop uses the TikTok Pixel and Events API to display advertisements based on service usage. The TikTok Pixel is a code that can be placed on a website to share website events with TikTok. It can be used to measure website traffic, ad campaign performance, optimize campaigns, and acquire new customers. Please click here for more details.
  
• About Events API The TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser marketing data across web, app, and offline (store, CRM, etc.) channels. Please click here for more details.
  
• About Advanced Matching Advanced Matching is a feature that matches customer information, such as email addresses and phone numbers, with user behavior on a website. This information can be matched with events shared via the TikTok Pixel, Events API, or partner platforms. Please click here for more details.
  
• About Google Enhanced Conversions and Customer Match To improve our services and deliver highly relevant advertisements to each customer, this store uses advertising services provided by Google LLC (such as Google Ads Enhanced Conversions and Customer Match). In connection with this, and only when we have obtained your prior consent (e.g., via a cookie banner), this store will convert a portion of the personal information acquired from you (email address, phone number, name, address, etc.) into an irreversible format (hashed) before providing it to Google LLC. Google LLC matches this data with Google account information and uses it for the following purposes: To accurately measure and analyze the results (conversions) via this store's advertisements. To deliver advertisements suitable for you (targeted advertising). Google LLC will not use this information for any purposes other than those stated above. You can manage or disable (opt-out of) personalized advertising at any time from your Google Account's Ad Settings page: (https://myadcenter.google.com/)
• Google Cloud Vertex AI Search for Commerce
  We use Google Cloud Vertex AI Search for Commerce, a service providedby Google LLC, to operate and improve the site-search and relatedproduct-recommendation features of our service. Through this service,your anonymous visitor identifier, search queries, events related toproduct views, add-to-cart actions and purchases, and our productcatalog data are transmitted to and processed by Google. Thisinformation is used to improve search relevance, spelling correction,query expansion, and product-recommendation quality.Google acts as our processor within the meaning of Article 28 UKGDPR. Google is contractually prohibited from using the data to traingeneral-purpose machine-learning models made available to othercustomers. Its use is limited to providing the service, improving itsquality, diagnosing issues, and conducting pre-approved proof-of-concept engagements.For the legal basis for this processing, please see Article 13. Forsafeguards applied to the transfer of your data outside Japan toGoogle's processing locations, please see the "InternationalTransfers" sub-section of Article 13.Data Use Terms for Google Cloud Vertex AI Search for Commerce:https://cloud.google.com/retail/data-use-terms

Article 11 (Contact Information) For requests, questions, or complaints regarding the handling of personal information, please contact the information provided in the "Legal Notice" of this Shop, or use the inquiry form on the Shop page, or email us at info@mood-by-link.com.

Article 12 (Changes to the Privacy Policy) When this Shop makes changes to this Policy, we will make such changes public by updating this page.

Article 13 (Additional Disclosures for UK and EEA Residents) If you are a resident of the United Kingdom (UK) or the European Economic Area (EEA), the following provisions apply to you in accordance with the UK General Data Protection Regulation (UK GDPR) and EU GDPR.

1. Data Controller The Data Controller responsible for your personal information is FURUGINME LLC, located at Kuwano Bldg. 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan.

2. Lawful Basis for Processing We will only process your personal data when we have a legal basis to do so. These bases include:

• Performance of a Contract: To process your orders, deliver products, and manage your account.
  
• Consent: When you agree to receive marketing communications or consent to the use of non-essential cookies. You may withdraw your consent at any time.
  
• Legitimate Interests: To improve our services, prevent fraud, and maintain the security of our website.
  
• Legal Obligation: To comply with applicable tax and accounting laws.
  

3. International Data Transfers When you use our service, your personal data is transferred outside the United Kingdom and the European Economic Area (EEA) in the following ways:

(a) Transfers to Japan (MOOD and its Japanese service providers)
Japan has been recognized by the UK government and the European
Commission as providing an adequate level of data protection
(UK and EU Adequacy Decisions), ensuring your data remains
protected to UK/EEA standards.

(b) Transfers to the United States and other jurisdictions outside
Japan (including Google LLC for our search and recommendation
features, Shopify Inc. for e-commerce platform services, and
Meta Platforms, Inc. for advertising measurement)
For these transfers, we rely on the UK International Data
Transfer Addendum to the EU Commission Standard Contractual
Clauses (UK IDTA), or the UK International Data Transfer
Agreement, as incorporated into our data processing agreements
with those providers. Where applicable, we also rely on
transfer frameworks such as the UK–US Data Bridge / EU–US Data
Privacy Framework.

For details of the safeguards applied to any specific transfer or to
obtain a copy of the relevant UK IDTA/SCCs, please contact us at
info@mood-by-link.com.

4. Your Data Protection Rights Under the UK GDPR, you have the following rights:

• The right to access: You have the right to request copies of your personal data.
  
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  
• The right to object to processing: You have the right to object to our processing of your personal data, especially for direct marketing purposes.
  
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.
  

• The rights Relating to Automated Decision-Making:

  We use automated systems, including Google Cloud Vertex AI Search for
  Commerce, to rank search results and present product recommendations.
  These processes do not make decisions that produce legal or similarly
  significant effects on you within the meaning of Article 22 UK GDPR.
  You retain the right to object to this processing on grounds relating
  to your particular situation, as described above.

5. Right to Lodge a Complaint If you have any concerns about our use of your personal information, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance at info@mood-by-link.com.

6. Data Retention We retain your personal data only for as long as is necessary tofulfil the purposes for which it was collected, or as required byapplicable law. Personal data collected via analytics and search-improvement tools described in Article 10 is retained for up to 26months. After this period, personal data is deleted or anonymised.Where we are required by law to retain data for longer periods (for example, for tax and accounting purposes), we will do so only for the period required.