Blog
Balenciaga illuminates the future of fashion: After Demna, what will Pierpaolo Piccioli reclaim?
BALENCIAGA
What will Pierpaolo Piccioli reclaim after Demna?
The Bale...
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Towards an era of updating the maison with essential design, not logos, alongside Matthieu Blazy and CHANEL
Matthieu Blazy and CHANEL
Can the maison be refreshed not by a logo, but by m...
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The way we hold bags changed an era: from a storage tool to something that shapes the body's movements
The way bags are carried has changed the era.
From storage tools to instrum...
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MOOD Style: Five Tips for Styling Vintage Clothing Luxuriously
Found through MOOD's discerning eye,Ways to wear vintage in a luxurio...
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How do adults wear "sweet clothes"? A fashion history of making lace, ribbons, and frills look refined.
Adults should wear "sweet clothes"How to wear it
A fashion history of presenti...
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Vintage shirts styled with MOOD’s luxury pieces Vol.2
Vintage shirts styled withMOOD’s luxury pieces Vol.2
Vintage shirts as dres...
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Why do white shirts continue to be updated indefinitely—from dress shirts and work shirts to blouses, minimalist, and genderless styles?
Why white shirts endure forever.Will it continue to evolve?
From dress shir...
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The History Woven by Brands, and What Nameless Masterpieces Reveal: Reading Luxury, No-Brand, Vintage, and Good Regular Side by Side
The history brands weave, andWhat nameless masterpieces reveal.
Read side b...
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The Relationship Between Fashion and Film: Why the Screen Has Created Trends, Mythologized Brands, and Updated Icons
ファッションと映画の関係性
スクリーンが流行を生み、ブランドを神話化し、アイコンを更新してきた理由
映画とファッションの関係は...
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Events That Shaped Fashion History: Tracing the Changes From the 1940s to the Present in How We View Clothing
Events etched in fashion history.
Tracing the events ...
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A succession of designers who have overseen Dior: From the New Look to Dior Homme, Miss Dior, and Jonathan Anderson
Numerous designers who have led Dior
From the New Look to Dior Homme, Miss Dior, and Jonat...
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Genius Alessandro Michele: Not a man of excessive ornamentation, but the one who rewrote the 'time' of luxury.
Genius Alessandro Michele
Not a man of over-decoration, but someone who rew...
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A Man Named Martin Margiela: Anonymity, Reconstruction, Hermès, and "the breath that still remains" traced from the historical record
The man Martin Margiela
Tracing anonymity, reconstruction, Hermès, and the s...
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Who Was Salvatore Ferragamo? Connecting Hollywood, Functional Beauty, Florence, and the Present Day Ferragamo
What is Salvatore Ferragamo?Who was he?
Connecting Hollywood, functional bea...
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Why does spring make us "update" our fashion every year? Flowers, white, lightness, and new beginnings. Tracing the relationship between spring and fashion through history
Spring, why every year fashion isWill it be renewed?
Flowers, white, lightne...
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Completing the SS might be more about the "accessory grammar" than the clothing itself—reinterpreting shirts, ties, scarves, and accessories from the perspectives of history and luxury
What completes SS is,Perhaps it is the "grammar of accessories" rather than the ...
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MOOD Spring Styling Guide
Based on the spring 2026 atmosphere envisioned by MOOD this season, we have prepared styling cent...
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Paris ends, Tokyo begins — now, where do clothes get updated, and where do they become reality?
Paris ends,Tokyo begins.
Now, where is fashion being refreshed, and where do...
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The Turning Point of Licensing and Direct Management Perfumes, Eyewear, and Watches. Who Creates, Who Profits, and What Remains as the Brand
Licensing and in-house.Turning point
Fragrance, Eyewear, Watches. Who makes ...
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Why did bags become something to "wait for"? The logic behind supply management, stock allocation, and regional differences—where waiting time is transformed into value
Why did bags become "things to wait for"?
Supply management, distribution, regional differences. ...
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"Exhibitions" Strengthened the Brand: Modern Media History Through Art Shows, Retrospectives, and Archive Releases
"Exhibitions" have strengthened brands
Modern media history where exhibitions, retrospectives, an...
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Even with the same model, differences in year make it a different product: specification changes, workshop, director period. Conditions where year differences lead to price differences
"Even though it's the same model."It differs by era.
Specification changes, ...
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The value of a luxury "place" — prime locations, flagship stores, pop-up shops. Not just sales venues, but stories that persuade through experience
The value of "place" in luxury
Prime locations, flagship stores, pop-ups. Not just sales places b...
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Runway photos create value: look images, archive database, searchability. Only the clothes that can be found become more valuable
Runway photos create value
Look images, archive databases, searchability. Only clothes that can b...
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Perfume and clothing have become the same brand experience. The structure where fragrances strengthen as the "gateway" to the house, and the differences in success patterns
Perfume and clothing have become the same brand experience.
The difference in structure and succe...
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Can you see the "face of the maker"? How a brand becomes stronger. The mechanism by which artisan content, workshop tours, and repair services are transformed into "trust."
Does seeing the "face of the maker" make the brand stronger?
The system where artisan content, w...
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How far can the "price increase" of luxury goods be explained? Understanding the logic behind price revisions that cannot be explained by raw material costs through supply networks and supply-demand dynamics
How much of luxury's "price increase" is structural
Read the logic of price revisions that cannot...
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The reason the archive is expensive is not only because it is "rare"—it also involves documentability, reproducibility, and reparability. Breaking down the conditions that cause the price to increase
High-value archives are not only because they are "rare."
Documentary value, reproducibility, re...
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The value of Fashion Week is shifting from "showing" to "translating the sales floor"—a story where runway shows, showrooms, and purchasing are once again taking center stage
The value of Fashion Week shifting from "showing" to "translating into the sales floor"
The story...
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What Constitutes "Elegance" Decomposing the overall impression of elegance—not by price or stitches—into its appropriate elements
【What is "elegance" made of】
Let's moderately break down the overall impression of elegance, not ...
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"Is 'aging' a matter of design or chance?" Clothing that ages beautifully, simply old clothes. The way only enduring clothes perceive time
“Aging”: Is it a design choice or mere coincidence?
Clothing that ages beautifully, simply old cl...
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【Bags from "carrying tools" to "personal symbols"】 The icon bag is now spoken of in the language of "investment," "ownership," and "inheritance"
【Bags: From "Carrying Tools" to "Personal Symbols"】
The Iconic Bag's Journey to Being Discussed i...
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The History of "Limited" Designs: Capsules, Drops, Holidays, Lunar New Year. Understanding how limited editions become part of culture through the brand's intentions and the collection's positioning
【Design history of "Limited"】
Capsules, drops, holidays, Lunar New Year
Read the mechanism of tur...
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The Time Lag Until the Runway Reaches the Market: What Happens Before the Collection Becomes a "Sellable Form"
【Time lag until runway reaches the market】
What happens before a collection is "translated into a...
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[Creative Director Change: What Will It Change and What Will It Keep?] Reading the "Design History of Succession" through Continuity in Shape, Material, and Proportion
【What changes and what remains in the creative director transition】
Reading the "History of Inher...
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The Strength of "Repairable Clothing" - Viewing Longevity Not as Morality but as Structure
【The strength of "repairable clothing"】
Viewing long-term wear not as "morality" but as a "struc...
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【Luxury Brands and Social Media】 Twenty Years of Changing Branding from "Media" to "Experience"
【Luxury Brands and SNS】
Twenty years of transforming branding from a "medium" to an "experience"
...
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[New Year and Luxury] Fashion as a "break" in the calendar
【New Year and Luxury】
Fashion as a "cut" in the calendar
When the year changes, we naturally thi...
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Luxury Official Resale and the Conditions for "Chosen Archives"
Luxury official resale and the conditions for the "Chosen Archive"
Recently, the terms "Official...
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The True Nature of "Quiet Luxury" — "Quiet Luxury" is not a new trend, but a name for an attitude that has persisted all along
The true nature of "quiet luxury"
――“Quiet Luxury” is not a new trend, but a name for an attitud...
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Reevaluation of Jewelry: The Pathways Through Which Rings and Bracelets Have Represented "Gender," "Urbanity," and "Status"
Reevaluation of jewelry
The path through which rings and bracelets have come to embody "gender," ...
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When did secondary distribution become a "culture"? – Understanding the essence of archives through historical facts
When did secondary distribution become "culture"?
Interpreting the essence of archives from histo...
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The decline of logos and the return of codes: Why luxury is once again returning to design rather than printing
The decline of the logo and the return of the code
Why luxury is once again returning to des...
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Modern to contemporary "Christmas x Fashion": Luxury has created a "form of celebration"
Modern to contemporary "Christmas x Fashion": Luxury has created a "form of celebration"
T...
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Over 40 years since the "Shock of Black": Where is the context of avant-garde heading? What does the interpretation of black by various brands reveal about their views on fashion?
Over 40 years since the "Shock of Black": Where is the context of avant-garde heading? What does ...
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The role of winter accessories: body temperature, class, and aesthetic sense
The role of winter accessories: body temperature, class, and aesthetic sense
Coats and kni...
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The Current State of Genderless: How the Boundary Between Feminine and Masculine Has Changed
The Current State of Genderless: How the Boundary Between Feminine and Masculine Has Changed
...
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The relationship between cities and fashion - Tokyo, Osaka, Seoul, Paris, London. Why are certain styles so popular in each city?
The relationship between cities and fashion
- Tokyo, Osaka, Seoul, Paris, London. Why are cert...
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"The best solution for autumn/winter outerwear" - Between "trend" and "classic," what should you choose from now on?
"The best solution for autumn/winter outerwear" - Between "trend" and "classic," what should you...
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[MOOD Styling Letter] Vol. 01 - A quiet story of styling unraveled from customers' "concerns"
[MOOD Styling Letter] Vol.01
- A quiet story of styling that unravels customer concerns
...
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