"MAX&Co.” 90's-00's Super long fur collar coat

Based on Italian tailoring excellence and supported by a sense of playful sophistication in urban daily wear, MAX&Co. presents an iconic piece.

This piece features an impressive faux fur accent at the collar with a pile, combined with a minimalistic vertical silhouette.

The estimated era is from the late 1990s to mid-2000s (around 1996–2005), based on the tag design with "MAX&Co." on a white background, "classics" in red, and a red border, which differs from the simpler logo tags of recent years, as well as the loop tag explicitly stating "made in Italy." As production approaches the current era, the background tends to become more globalized, and garments with a clear Italian origin label are considered to carry the atmosphere of an earlier period. Furthermore, the balance of a long length with restrained decoration and a faux fur collar aligns with the urban minimalism of the late 90s to 2000s.

The design's key feature is the minimalistic fly front that greatly reduces visual prominence, hiding the buttons to maintain a continuous vertical line and subtly elongate the wearer's silhouette. The sharp fold at the neck, layered with a faux fur collar, creates a two-layer appearance that adds soft shadows around the face and enhances the garment's neatness.

The shoulders are not overly exaggerated, and the sleeves are designed to fall straight, leaning towards an I-line silhouette, with a slight sway at the hem during walking, landing in an elegant yet relaxed style. The inner lining is smoothly finished, making layering easy and maintaining the drape of the outer fabric, which is a practical beauty.

The material has a matte finish without strong gloss, reminiscent of densely woven wool fabrics with a brushed texture or blended fabrics with a pile feel. The touch, which retains air and resists coldness upon contact, quietly supports the three-dimensionality needed for the long coat's appearance through weaving and brushing.

Additionally, the faux fur parts near the collar provide warmth and tactile comfort close to the skin, creating a visual contrast between the "hard straight line" and the "soft pile," making it attractive despite its minimalism and avoiding a monotonous look.

Styling-wise, pairing a neat shirt with wool slacks and finishing with leather shoes creates the most elegant silhouette, with the quietness of this fly front and the straight line of the long length standing out beautifully. As another option, draping over a minimal dress or long skirt and emphasizing the texture contrast can naturally bring out MAX&Co.'s characteristic urban sophistication.

Take this opportunity.