Perfume and clothing have become the same brand experience. The structure where fragrances strengthen as the "gateway" to the house, and the differences in success patterns
Perfume and clothing have become the same brand experience.
The difference in structure and succe...
Can you see the "face of the maker"? How a brand becomes stronger. The mechanism by which artisan content, workshop tours, and repair services are transformed into "trust."
Does seeing the "face of the maker" make the brand stronger?
The system where artisan content, w...
How far can the "price increase" of luxury goods be explained? Understanding the logic behind price revisions that cannot be explained by raw material costs through supply networks and supply-demand dynamics
How much of luxury's "price increase" is structural
Read the logic of price revisions that cannot...
The reason the archive is expensive is not only because it is "rare"—it also involves documentability, reproducibility, and reparability. Breaking down the conditions that cause the price to increase
High-value archives are not only because they are "rare."
Documentary value, reproducibility, re...