-SPECIAL- “LOEWE” 80’s-90’s embossed anagram suede shoulder bag

Faulty clasp

From LOEWE, Spain’s representative leather maison founded in 1846, we are pleased to present a truly special piece.

This is an Old Loewe chain shoulder bag, featuring the traditional anagram carved into sumptuous suede, with craftsmanship and a presence reminiscent of fine jewelry.

The body is crafted from finely grained brown lamb suede, whose soft, brushed texture creates subtle variations in tone depending on how the light falls. With a warm brown color inherent to leather, and a gold-colored chain strap adding a brilliant touch, the result is a beautiful balance—classic, yet naturally suited to contemporary styling.

On the center of the flap, LOEWE’s anagram—made up of four L’s overlapping—has been embossed in three dimensions. Designed in 1970 by Vicente Vela, a Spanish artist, this motif has been carried forward not merely as a logo, but as a symbolic graphic combining the brand’s initials. The anagram, deeply carved into the brushed suede surface, exudes a quiet presence distinct from the glossy hardware, and reflects LOEWE’s signature expression that truly celebrates the quality of the material itself.

Around the outer edges of the flap and body, a braid decoration is applied, incorporating narrow stitched tape. Carefully placed along the bag’s straight-lined contours, this detail lends a gentle rhythm to the overall design while highlighting the warmth of handcraft reminiscent of Spanish workshop culture. By adding subtle decorative character to a simple form, the silhouette also looks beautifully defined when worn over the shoulder.

The strap features a bold gold-colored curb chain, and the sections where the chain is threaded are fitted with eyelets in the same color. The combination of sumptuous suede and lustrous metal gives an impression closer to fine accessories than to a bag—adding not only practicality as a carry item, but also a value as an accessory that completes your look.

Inside, smooth brown nappa leather and a black leather lining are used, allowing you to enjoy a refined texture that contrasts with the suede’s outer, brushed feel. On the inside of the flap, “LOEWE” and “1846” are stamped in gold foil—so even the moment you glance inward, you can feel the brand’s history. Rather than displaying a large logo on the surface, this piece expresses understated luxury through the imprint revealed only when the flap is opened and the exquisite interior.

The era is from around 1980 to 1995, and more specifically it is positioned within the Old Loewe period from the 1980s through the early 1990s. The rationale lies in the following: the classic serif impressions of LOEWE and 1846 that remain on the inside of the flap; the embossed old anagram with a substantial, three-dimensional effect; the construction combining suede and nappa leather; and the heavy curb chain and gold eyelet specifications typical of leather bags from that time. Its design differs from the modern logo design refined after Jonathan Anderson’s appointment in 2014—harmonizing beautifully with the classical product background that LOEWE possessed in its earlier days even before joining the LVMH group.

This is not a work that places the name of a specific star designer front and center, but a product carefully finished—from material selection to decoration and hardware configuration—by a historical workshop rooted in Madrid and the in-house design team. That is why you can enjoy a design that is not swayed by trends: the knowledge of leather that LOEWE has cultivated over many years, and the very sensibility of assembling decoration with impeccable taste. This quiet prestige—unlike items bearing today’s logo—that can only be found in past LOEWE pieces is also a worthwhile added value worthy of the MOOD special collection.

We especially recommend it for those seeking a classic leather bag, and for those who want to complete their outfit not by overemphasizing the brand logo, but by relying on the quality of the materials and tailoring. When styling it for everyday wear, pair a well-tailored jacket or long coat with a shirt and slacks, and wear it naturally from the shoulder to create a crisp look that highlights LOEWE’s leather craftsmanship. Styled with a dress or a simple, minimalist dress, the softness of the suede and the luster of the chain add just the right amount of flair, allowing you to enjoy a mode-like, refined style regardless of gender.

From the texture of the material and the iconic anagram, to the braid that suggests handcraft, and even the chain strap like a piece of jewelry—this is now a rare Old Loewe treasure, where LOEWE’s history and sense of beauty live in every detail.

Be sure to take this opportunity.