"Max Mara" CUCITO A MANO silver tag hand-sewn tailored coat

Since its founding in Italy, Max Mara has garnered attention as a pioneer of modern ready-to-wear fashion, offering elegant and contemporary items. We are pleased to present you with some special pieces from the brand.

The fine wool with a light drape creates beautiful straight lines, and the long notch lapels create a deep V-zone that stretches the vertical lines smoothly, making this a masterpiece that neatly reflects the elegance of Italian tailoring.

The body has a straight silhouette that makes use of the white space, and the shoulders are not overly puffed but rather have a natural line, so the fabric doesn't come away too much from your body the moment you put it on, and the moderate amount of room beautifully accentuates your contours.

The front is minimalist with minimal decoration, and the barquette pocket on the chest and flap pocket on the waist add rhythm, while the deep slits on the sides allow the hem to sway softly with every step, creating a light feel. The lining is smooth and the sleeves are easy to put on, and it is practical and comfortable to wear even in long lengths.

As an added value, the white woven tag on the inside reads "MaxMara / MADE IN ITALY" and there is also a small tag that reads "CUCITO A MANO (hand-sewn finish)", which is not to be missed. This garment is part of the hand-finished line of items from the archive period seen in the late 1990s to early 2000s.

The term "CUCITO A MANO" used by MaxMara does not mean that all sewing is done by hand, but rather refers to the process of attaching and hemming key areas by hand, which is what creates the fullness and supple range of motion that is different from sewing done solely by machine. Specifically, by attaching the interfacing around the lapels, hemming the edges of the facings, finishing the hems and cuffs, and fastening the lining by hand, excessive tension is not placed on the fabric and the thickness of the seam allowance is reduced, resulting in a sense of weight falling away the moment you put it on and a natural drape that returns to its original shape as you move with the body.

The hand-sewn lapels are easy to retain their "memory," and the soft roll remains beautiful even after pressing, so the V-zone at the chest always looks neat - a practical advantage. Also, by hand-finishing the hem and sleeves, the unevenness of the seams is less noticeable on the outside, and the light reflection is not disturbed, so the black surface is reflected quietly and evenly, resulting in an even more luxurious feel for the entire coat.

Furthermore, compared to machine-sewn garments, the threads have more slack, which means that stress is less likely to build up in the fabric during repetitive movements such as sitting, walking, and raising your arms, reducing the risk of thread breakage or puckering. Since there is more slack available when repairing or adjusting the length, the garments can be used for a long time as the body shape and usage change, making them "strong enough to withstand the test of time," which is also a great value.

This idea is particularly evident in MaxMara's double-faced coats, but even in a fully lined tailored style like this one, the key points are finished by hand, which brings out a lightness and elegant three-dimensionality that can be appreciated.

In terms of styling, you can layer long boots over a shirt dress to add movement to the slit at the hem, or you can adjust the volume by pairing a minimalist crew neck knit with a neat pleated skirt, or add variety to the look by highlighting only the waist with a slim leather belt, or create a quiet sense of tension by adding loafers to a tied-up shirt.

Please take this opportunity.