"Luxury created with a sense of fun —MOOD's styling philosophy"
MOOD's "playful luxury" is not simply about dressing down or being eccentric.
It is a new space that is created by intentionally inserting looseness and unexpectedness into styling while maintaining the core of luxury, namely the perfection of materials and tailoring.
Our stance is not to destroy perfection, but to blend playfulness into perfection.
This "playfulness" is by no means intended to make the garment appear light, but rather is a device to highlight the wearer's individuality and make the value of luxury appear more vivid.
For example, an artistic scarf can be tied to an elegant long dress, adding an accidental rhythm to the movement of the fabric.
Alternatively, you can create a contrast between stillness and movement by casually entangling a long necklace with a classic tailored jacket.
What's important is that this combination is not simply casual, but rather "playful" while maintaining the foundations of luxury.
One designer who is highly aligned with this philosophy is Anthony Vaccarello .
The space between sharp cuts and sensual skin exposure he shows at Saint Laurent perfectly embodies the "tension and relaxation" styling that MOOD seeks.
The idea of deliberately breaking up perfectly calculated lines with long boots and oversized outerwear has a lot in common with our proposals.
Also, Maison Martin Margiela's design approach cannot be overlooked.
The method of deconstructing and reconstructing archives and the intentional incorporation of asymmetry in designs are a "provocative play" on luxury, and are deeply connected to MOOD's playful aesthetic.
Their approach of freeing luxury from stereotypes and creating new interpretations has a strong influence on modern styling.
Also worth noting is Loewe, led by Jonathan Anderson .
The dresses that resemble art pieces and the bag designs that blend the everyday with the extraordinary are the epitome of playful luxury.
While being an extension of everyday life, its presence, which catches the eye like art at unexpected moments, is close to the core of the wardrobe proposed by MOOD.
Particularly inspiring collections include the combination of an over-the-shoulder jacket and a tight skirt seen in Saint Laurent's AW23 collection, the deconstructed dress from Margiela's SS12 Artisanal collection, and the sculptural knit dress shown at Loewe's SS24 collection.
Each piece is based on luxury quality, but is infused with a playful touch, infinitely expanding the range of styling possibilities.
MOOD's goal is to incorporate this philosophy into real-life wardrobes and make them wearable on a daily basis.
Luxury is not just formality; it truly comes alive when it has the space to reflect one's own individuality.
Playfulness is the best tool to expand that space and carve out the wearer's story.
And we will continue to search for the combination that will bring out the most beautiful sound of that story.
