-MOOD Christmas Collection- "HERMES" 00's Iconic symbol graphic design eather bookmark

Starting as a saddlery workshop near the Madeleine Church in Paris, the company has been promoting the "tradition of craftsmanship" and "the joy of travel."

Based on this concept, HERMES presents a playful masterpiece perfect for the Christmas season.

This exquisite leather bookmark from HERMÈS features dancing alphabet letters and charming illustrations of small people and birds on warm brown leather.

The long, slender rectangular form is made from a single piece of leather, cut all the way to the edge, and then surrounded by stitching, giving it just the right thickness and firmness, achieving an exquisite balance that maintains a moderate presence when sandwiched between pages, yet does not get in the way when inside a book. The contrast between the expressive grain of the leather and the slightly yellowish stitching gives you a sense of Hermès craftsmanship the moment you pick it up.

Its greatest feature is the playful graphics that cover the entire surface. At the top, letters written in various fonts are scattered as if lightly falling from the sky, and at the bottom there is a figure of a person trying to embrace them, with a small bird gazing at their feet. Looking closely, the letters are reminiscent of the initials of Hermès' signature items, such as "Gloves," "Scarves," and "Ties," and it could be said that the brand's worldview itself has been translated into a story on the leather.

Considering these motifs, their affinity with the annual theme at the time, and the specifications of the accessories such as the orange box, it can be inferred that this bookmark was created at Hermès in the early to mid-2000s, an era filled with "adult playfulness" under the leadership of Jean-Louis Dumas. In particular, the fantastical depiction of letters falling from the sky and the humorous depiction of everyday scenes strongly reflect the atmosphere of "La Fantaisie," the theme around 2004, and can be said to encapsulate the Hermès attitude of the time, which infused esprit into small items meant for reading time with the same seriousness as expensive bags and scarves.

The leather on the back is simply crafted and feels soft and smooth to the touch, leaving a pleasant feeling on your fingertips every time you open the book. The more you use it, the more glossy it becomes and the brown color gradually deepens, so the time you spend using it will be a process of developing the character of this small item. The fact that it comes with an orange box also makes it a highly valuable collector's piece, and it is a finished product that will be enjoyed from the moment you open the box as a gift.

From MOOD's perspective, in this day and age when everything is done digitally, this is the perfect item for those who want to find quiet luxury in the act of opening a paper book and gently placing this bookmark in their book.

This Christmas season, it's perfect not only for yourself, but also as a gift for loved ones who love books and culture. If you give it as a set with a book of their choice, it will become a special item that will remain in their possession for a long time as a "gift with a story." Even after the new year, you can use it in your diary or notebook, and it will become a daily companion that will allow you to feel the humor and warmth of Hermès all year round.

This is a masterpiece that combines the spirit of Jean-Louis Dumas, the warmth of high-quality leather, and the quiet time of reading.

Please take this opportunity.