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“作り手の顔”が見えるほど、ブランドは強くなるのか 職人コンテンツ、工房公開、修理サービスが「信用」に変換される仕組み
Can you see the "face of the maker"? How a brand becomes stronger. The mechanism by which artisan content, workshop tours, and repair services are transformed into "trust."
Does seeing the "face of the maker" make the brand stronger? The system where artisan content, w... Read more...
ラグジュアリーの「値上げ」はどこまで構造か 原材料では説明できない価格改定のロジックを、供給網と需給で読む
How far can the "price increase" of luxury goods be explained? Understanding the logic behind price revisions that cannot be explained by raw material costs through supply networks and supply-demand dynamics
How much of luxury's "price increase" is structural Read the logic of price revisions that cannot... Read more...
アーカイブが高いのは「希少」だからだけでは無い 資料性・再現性・修理可能性。価格が上がる条件を分解する
The reason the archive is expensive is not only because it is "rare"—it also involves documentability, reproducibility, and reparability. Breaking down the conditions that cause the price to increase
High-value archives are not only because they are "rare." Documentary value, reproducibility, re... Read more...
ファッションウィークの価値が「見せる」から「売り場の翻訳」へ ショーとショールームとバイイングが、いま改めて主役になっている話
The value of Fashion Week is shifting from "showing" to "translating the sales floor"—a story where runway shows, showrooms, and purchasing are once again taking center stage
The value of Fashion Week shifting from "showing" to "translating into the sales floor" The story... Read more...
【“上品”は何でできているか】 価格でも縫い目でもなく、総合の印象としての上品さを、ほどよく分解してみる
What Constitutes "Elegance" Decomposing the overall impression of elegance—not by price or stitches—into its appropriate elements
【What is "elegance" made of】 Let's moderately break down the overall impression of elegance, not ... Read more...
【“経年”はデザインか、偶然か】 エイジングが美しい服、ただ古びる服。残る服だけが持つ「時間の受け止め方」
"Is 'aging' a matter of design or chance?" Clothing that ages beautifully, simply old clothes. The way only enduring clothes perceive time
“Aging”: Is it a design choice or mere coincidence? Clothing that ages beautifully, simply old cl... Read more...
【バッグは“運ぶ道具”から“個人の記号”へ】 アイコンバッグが「投資」「所有」「継承」の言語で語られるまで
【Bags from "carrying tools" to "personal symbols"】 The icon bag is now spoken of in the language of "investment," "ownership," and "inheritance"
【Bags: From "Carrying Tools" to "Personal Symbols"】 The Iconic Bag's Journey to Being Discussed i... Read more...
【“限定”の設計史】 カプセル、ドロップ、ホリデー、旧正月 限定を文化にする仕組みを、ブランド側の意図とコレクションの位置づけから読む
The History of "Limited" Designs: Capsules, Drops, Holidays, Lunar New Year. Understanding how limited editions become part of culture through the brand's intentions and the collection's positioning
【Design history of "Limited"】 Capsules, drops, holidays, Lunar New Year Read the mechanism of tur... Read more...
【ランウェイが市場に届くまでのタイムラグ】 コレクションが「売れる形」へ翻訳されるまでに起きていること
The Time Lag Until the Runway Reaches the Market: What Happens Before the Collection Becomes a "Sellable Form"
【Time lag until runway reaches the market】 What happens before a collection is "translated into a... Read more...
【クリエイティブ・ディレクター交代は、何を変え、何を残すのか】 型・素材・プロポーションの連続性で読む「継承の設計史」
[Creative Director Change: What Will It Change and What Will It Keep?] Reading the "Design History of Succession" through Continuity in Shape, Material, and Proportion
【What changes and what remains in the creative director transition】 Reading the "History of Inher... Read more...
【“修理できる服”の強さ】 長く着ることを「道徳」ではなく「構造」として捉える
The Strength of "Repairable Clothing" - Viewing Longevity Not as Morality but as Structure
【The strength of "repairable clothing"】 Viewing long-term wear not as "morality" but as a "struc... Read more...
【ラグジュアリーブランドとSNS】 ブランディングを「媒体」から「体験」へ変えた二十年
【Luxury Brands and Social Media】 Twenty Years of Changing Branding from "Media" to "Experience"
【Luxury Brands and SNS】 Twenty years of transforming branding from a "medium" to an "experience" ... Read more...