【New Year and Luxury】
Fashion as a "cut" in the calendar
When the year changes, we naturally think, "What kind of clothes should I wear this year?"
That feeling is not just a mood, but strongly connected to the very structure of fashion.
The New Year is also
・Clothing to celebrate, closing out the year
・Clothing that shapes the next year
is when they are lined up on the same table.
Here, the timing of the New Year
Organizing around three axes: holidays, Lunar New Year, and January collections,
Finally, I will summarize what I want to be conscious of as MOOD.
【1 The New Year is "the month when the next season begins"】
As for the city's atmosphere, it is still mid-winter in January.
However, on the fashion calendar, the "next year" already begins to move from here.
Pitti Uomo in Florence
Milan Men's Fashion Week
Paris Men's Fashion Week
・Paris Haute Couture Week
Such schedules are concentrated in January, where the fall/winter collections and couture presented then slowly set the mood for the year.
The glamorous sales floors at the end of the year and the stoic runway shows in January.
This contrast may also be considered one of the "scenes typical of the New Year."
【2 The "New Year's dress code" carried by holiday collections】
For Western luxury brands,
The holiday season from Christmas to New Year's Eve is the biggest highlight of the year.
What is prepared during this period
so-called holiday collections and capsule lines for parties.
・Shiny satin and silk
・Dresses and accessories adorned with bijoux and metal
・Black, gold, and deep red, which are conscious of nighttime
such items are
how to decorate the closing of the year
how to enter the new year in any form
serve a personal role in a "year-end ritual" called
Interestingly, some of the clothes and accessories chosen here
remain somewhere in the everyday wardrobe even after the new year begins.
Holiday pieces
"That fleeting moment of glamour"
"A sparkle that can be brought into everyday life"
It is also a place to test the boundaries.
【3 Lunar New Year and capsule collections】
【Red and gold, zodiac signs, and brand codes】
Recently, an essential consideration for the New Year is,
Create "Lunar New Year capsule collections" for the Asian market.
Many brands every year,
・Zodiac signs
・Color schemes centered around red and gold
・Auspicious motifs such as flowers and dragons
They announce limited pieces that incorporate this.
In doing so, the brand always combines it with "their own style."
・Adding zodiac motifs only to bags and shoes
・Changing only the color and hardware of icon bags to Lunar New Year specifications
・Subtly incorporating motifs into signature prints
Here, three elements overlap.
・Red and gold as colors of celebration
・Regionally rooted zodiac signs and auspicious symbols
・Unique brand logos, patterns, and silhouettes
The Lunar New Year capsule,
To what extent the brand rewrites its own codes,
is a place where it becomes clearly visible how much balance is maintained between "catering" and "authenticity."
Looking back after a few years, the Lunar New Year collection of a certain year
The "atmosphere" of how that brand was facing the Asian market at that time remains as is.
【4 The January runway indicating 'the entrance to the year'】
The capsule collections for the holiday season and Lunar New Year deal with,
are "clothing for celebrating the present moment."
Meanwhile, January men's collections and haute couture
It becomes a starting point to gradually spread the mood of the year.
In men's fall/winter collections,
New silhouettes of coats and jackets
The thickness and length balance of pants
Color tones and layering sensations
proposals for "long-lasting lines" are made.
In haute couture,
Extreme expressions of clothing making, somewhat distant from reality, are carried out, but
From there, some ideas are gently transplanted into prêt-à-porter and secondary lines.
The calendar division of the New Year,
Holiday wear for immediate use
Clothing on the runway that gradually permeates over the course of a year
This is a period when both exist simultaneously,
It is also a slightly special timing where you can look at "now" and "from now on" side by side.
【5 What MOOD is thinking about in the new year】
For those reading the MOOD blog,
I think many people are already sensitive to the brand's history and the context of the clothing.
Based on these assumptions, what I want to be conscious of at the start of the new year is,
Which brand, which era of clothing
into your view of the year
Bringing the holiday excitement and everyday calmness
How to balance it within your wardrobe
・Not just a piece for "this year only",
How to choose pieces that will still be meaningful when looked back on in a few years
are perspectives on a slightly longer time axis.
Luxury brand holiday and Lunar New Year collections,
Chasing the runway of January,
Along with "this year's style",
You can also faintly see "a line that seems to remain in the future".
The new year's MOOD is quietly exploring that line,
Clothes loved across generations and the atmosphere of the city from now on,
We are considering retying it carefully.
