"Max Mara" Renzo Piano design Whitney bag

Since its founding in Italy, Max Mara has garnered attention as a pioneer of modern ready-to-wear fashion, offering elegant and contemporary items. We are pleased to present some iconic pieces from the brand.

This bag, which has an appearance that quietly overlaps architecture and fashion, is MaxMara's signature "Whitney Bag" designed by the Renzo Piano architectural firm, a master of Italian architecture. It is a masterpiece created for adults living in the city as a signature piece that exudes sophistication, intelligence, and elegance.

The rhythmic stitching lines that cover the entire body create an architectural shadow reminiscent of the façade of the Whitney Museum of American Art in New York, and the smooth texture of the calf leather combined with the beauty of the vertical composition creates a different look depending on the angle of the light, giving the bag a modern outline at any moment.

Thanks to the excellent tanning and tailoring of the leather, it retains a hard impression while also being soft and comfortable to the touch, and the contrast between the smooth curves of the shoulder straps and the matelassé-style gusset structure at the bottom gives it a sense of perfection that deepens with each use.

Also, while the silhouette of the bag itself is based on a square, the slight curvature visible from the side and the beautiful structure at the bottom create an exquisite balance between straight lines and curves, giving the bag a classical yet futuristic aesthetic.

Those who choose this bag are those who have an aesthetic sense not only for functionality and trends, but also for design and storytelling.It is highly recommended for those who want to add intellectual depth to their daily outfits and those who aspire to a minimalist and sophisticated lifestyle.

In terms of styling, pairing it with neat-lined wool trousers and a maxi-length black skirt, together with a sharp jacket, will bring out the architectural details of the bag even more. By keeping the colour scheme consistent in camel tones and keeping the feet slightly heavier, it naturally creates a genderless nuance while maintaining a beautiful centre of gravity overall.

Please take this opportunity.