{"title":"[MyMOOD] Wearing Refinement, Timeless Tailored Coats","description":"\u003cp\u003eTailored wool coats, including MOSCHINO CHEAPANDCHIC, FENDI, and GIORGIO ARMANI, collected mainly from the 2000s. The high-quality tailoring elevates a wide range of styles, from business settings to chic weekend outfits. A quiet, refined presence that enhances the wearer's individuality.\u003c\/p\u003e","products":[{"product_id":"mon09maxmara","title":"\"Max Mara\" 90's White tag tailored collar angora mix coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSince its founding in Italy, Max Mara has garnered attention as a pioneer of modern ready-to-wear fashion, offering elegant and contemporary items. We are pleased to present you with some special pieces from the brand.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n\u003cp class=\"p1\"\u003e \u003cspan class=\"s1\"\u003eThe black brushed fabric quietly absorbs the light, creating soft shadows without blurring contours, making this a masterpiece that will elevate your outfit just by putting it on.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n \u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis is a \"white tag\" item, a first-line item officially sold in Japan in the mid- to late 1990s. Moving away from the exaggerated shoulders of the 1980s, the slightly dropped shoulders combined with a clean, balanced body bring a touch of minimalism from that era into the present day, ensuring it remains a staple in any wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n \u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFirst of all, the collar is based on a classic tailored collar, but the lapel is designed to be soft, so it doesn't stand out too much when the front is open, and the eye flows naturally from the chest to the hem. The front has a single button, and the buttons are spaced evenly to emphasize the vertical lines, giving the overall look a neat appearance even though the length is closer to mid-length.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n\u003cp class=\"p1\"\u003e \u003cspan class=\"s1\"\u003eThere are flap pockets on either side of the waist, which visually separate the garment and give depth to the all-black surface, ensuring practicality. Furthermore, the seams on the body create a natural shape, and rather than making you look slimmer by tightening your body, they are designed to create a beautiful silhouette, leaving you feeling like you're standing up straight when you wear it.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n \u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAnd when talking about Max Mara from this era, the luxury of the materials is essential; the fluffy pile of the angora blend blends with the density of the wool, giving the black a depth and a wet sheen. Its softness is immediately apparent, yet the coat stands up without sagging, a feat supported not only by the quality of the fibers but also by the fine weave, giving it a persuasiveness that sets it apart from the lightweight coats of today. Despite its heavy appearance, the coat's mysterious lightness, which conforms to the body when worn, is also unique to the white tag of this era.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n \u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe inside is lined in a deep burgundy, designed to \"add a touch of sexiness in an unseen way\" to the black exterior, so the color that peeks out when you put it in the cloakroom or when you move subtly enhances your impression. The color scheme is not flashy but has a lingering effect, so it suits any age or style, and quietly accentuates the wearer's elegance.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n \u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen styling, layering it casually over a simple knit or a neat shirt, and matching the lines with slacks or loose-fitting pants, will highlight the vertical beauty of this coat. On days when you want a softer look, throwing it over a minimalist dress or a long skirt will create a modern impression without leaning too much towards classic. Finishing off the look with leather shoes or minimalist boots will give the whole outfit an even more iconic finish.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"p2\"\u003e\u003c\/p\u003e\n\n\u003cp class=\"p1\"\u003e \u003cspan class=\"s1\"\u003ePlease take this opportunity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Max Mara","offers":[{"title":"Default Title","offer_id":47260829614318,"sku":null,"price":69800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/341EE8F4-2522-4368-86A1-3F4E259AD1EC.jpg?v=1764148581"},{"product_id":"fri06d-g","title":"\"Dolce \u0026 Gabbana\" 90’s-00’s Minimal tailoring wool coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDolce \u0026 Gabbana, rooted in Italian craftsmanship, has come to symbolize 90s fashion by subtly infusing sensuality into its ascetic tailoring. The brand’s aesthetic resides in its design that attracts through strong lines and dense materials without relying on decoration. With this background, we introduce a piece that contains a quiet sex appeal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis masterpiece boasts a minimal and solid finish typical of the late 90s to around 2001.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe outer fabric, made of 100% wool, has a density unique to wool, with a matte finish that absorbs light and a subtle sheen that appears, and the surface quietly shifts with body movements. The front features a neat single-breasted arrangement, with subdued button presence to keep the vertical lines straightforward, and the lapel is designed not to be overly assertive, creating a sharp yet soft facial outline. The shoulders are constructed without exaggeration, and the way the fabric drapes from the sleeves to the body is smooth, so the outline naturally stands out the moment you wear it, landing gracefully without excessive volume. Inside, a nude beige lining contrasts with the all-black exterior, designed to look beautiful even when taken off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe credibility of the era is supported by the presence of a Mitsuki Trading Agency tag indicating domestic distribution, ruling out dates after 2002, and the manufacturer label remaining as DOLCE SAVERIO S.P.A., which is significant. This is a remnant from a period when the brand maintained a family-oriented production system, and after later organizational restructuring, the same name becomes less visible, providing a basis to place this piece around the late 90s to 2001. Furthermore, the absence of hologram specifications typical of certain eras also aligns with the period's characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn everyday wear, the space given to let the coat speak allows you to add elegance regardless of the occasion. For example, in subdued spaces like evening dinners or galleries, the black surface quietly stands out, and the way you carry yourself looks elegant, while even during transit after work, the strong straight lines keep everything in order. The beauty of this coat lies in its duality: appearing ascetic from the outside, but with the lining subtly peeking out, the temperature rises only at that moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor styling, pairing a minimal shirt with neat slacks and finishing with leather shoes creates a sharp 90s fashion sense. Alternatively, combining a high-quality cut-and-sew with slim but not overly tight trousers and adding a scarf at the neck to add texture enhances the depth of black and the nuance of the lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDefinitely take this opportunity.\u003c\/span\u003e\u003c\/p\u003e","brand":"DOLCE \u0026 GABBANA","offers":[{"title":"Default Title","offer_id":47433208922350,"sku":null,"price":59800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/B478E655-75C2-435B-8D9C-AFD6A0F1A1F5.jpg?v=1766146400"},{"product_id":"fri06cdg","title":"\"COMME des GARÇONS SHIRT\" 90’s french-made wool shirt coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFrom COMME des GARÇONS, which has quietly rewritten fashion norms by translating avant-garde sensibilities cultivated in Paris into everyday wear, we introduce an exceptional wool coat that intersects experimental spirit and practicality of the SHIRT line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhile stripping away ornamentation, the strength is established solely through button placement and surface structure, creating a refined outline that flatters the wearer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOne of its main attractions is the collar designed as an extension of a shirt, avoiding exaggeration typical of coats, resulting in a clean neckline and a broader range of inner wear options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe front features a straight placket with neatly aligned buttons, and the spacing creates a sense of whitespace, making it visually minimal when closed and emphasizing vertical fall when open, with careful calculation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMade of 100% wool, the deep black hue maintains a matte expression that absorbs light, and the weight of the fabric creates a natural drape that quietly sways with body movement, which is impressive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe cuffs are equipped with tabs and buttons, allowing you to subtly tighten the wrists to shape the overall silhouette, and the shirt-like details extended into the coat subtly enhance the SHIRT line's character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFurthermore, the pockets are practically designed with diagonal openings, and the incorporation of functionality without breaking the minimal look also conveys a sense of strength as a tool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe silhouette is designed with a generous width, and its pioneering oversized feel makes it less likely to look bulky even when layered over thick tops, blending naturally with modern styling, which is a significant value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe back features a clean surface with minimal seam interruptions, and the vertical lines directly connect to a sense of strength in presence, allowing you to feel your posture naturally straighten just by wearing it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe authenticity of the era is also credible, as the domestic agent address listed on the quality label tag, 5-11-5 Minami Aoyama, Minato-ku, Tokyo, physically indicates an item from before 2000, and the tag design with white background, COMME des GARÇONS label, and blue SHIRT logo is typical of the mid to late 90s French-made lines, making this piece consistent with that period.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdditionally, the quality labels are divided into multiple sheets with multiple languages, and the presence of the COMME des GARÇONS S.A. label reinforces the background that the SHIRT line was produced entirely in a French factory at that time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis coat is especially recommended for those seeking clothing that impresses through structure rather than ostentatious display, and it subtly elevates your presence without excess even in daily commuting or work situations, becoming a reliable core in your wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFurthermore, the idea of clothing being the simplest and strongest pursuit by 90s Garçon overlaps with contemporary minimalism, making it enjoyable not as something old but as something universal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyling-wise, layering over simple shirts or cut-and-sew tops and using slacks or loose-fitting pants to straighten the vertical lines enhances the quiet tension characteristic of Garçon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen layered over a minimalistic one-piece dress or long skirt, the ambiguity of a shirt coat functions as elegant whitespace, naturally landing in an elegant and mode-less genderless style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDefinitely take this opportunity.\u003c\/span\u003e\u003c\/p\u003e","brand":"COMME des GARCONS","offers":[{"title":"Default Title","offer_id":47460372185326,"sku":null,"price":128000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/924AC852-7745-4513-95BB-06441AAC89FB.jpg?v=1767107564"},{"product_id":"fri02-6","title":"\"DOLCE \u0026 GABBANA\" 00’s resin coated patch detail belted coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFrom DOLCE \u0026 GABBANA, which has cultivated a glamorous allure and playful spirit that elevates street culture into mode, we introduce an archive piece that perfectly embodies the atmosphere of the mid-2000s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis exquisite piece features an oilcloth-like gloss achieved through resin coating and an ironic touch created by patch decorations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe outer fabric, based on cotton mixed with nylon and further infused with a special resin, leads to a texture that, while fabric, evokes a glossy leather-like feel. This prevents the black surface from absorbing too much light, allowing a subtle sheen to emerge depending on the angle. Moreover, the fabric's formulation ensures that even after years, the stiffness remains, so the silhouette does not become ambiguous when worn, and the coat's structural integrity is clearly maintained—another major appeal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe collar features a Glen check fabric in a contrasting switch, adding a nuance of intelligence that draws the eye upward within the predominantly black tone, preventing the face area from becoming monotonous and adding depth to the overall styling. Additionally, the use of similar check patterns on the sleeve straps and waist belt ensures that the parts are not isolated but unified as a design language, creating a beautiful harmony. This provides a three-dimensional rhythm that cannot be achieved with plain coats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhile the front appears minimal, it is designed with edges along the placket line, creating a neat vertical fall when closed, and the silhouette remains defined even during movement, which is impressive. The pocket placement balances practicality without overdoing it, ensuring functionality for daily use while maintaining an urban mood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis piece can be identified as from the mid-2000s archive around 2005-2007, firstly by the presence of a square hologram security tag with the DG logo. Additionally, the patch expression, which playfully caricatures the road-side culture and workwear that D\u0026G excelled at during that time, aligns with the luxury perspective. Furthermore, the clear notation of special resin in the care label indicates a different era from the simplified specifications of later years, adding credibility to its authenticity. Being made in Italy, the combination of experimental materials and precise sewing reflects the brand's genuine effort at the time, making it not just an interesting design but a piece that captures the brand's passion—truly valuable as an archive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe patch design is originally a casual element, but here, by incorporating it into a black body with subdued gloss, it avoids becoming overly decorative, maintaining a sense of high-quality mischief. This creates a rare balance where it asserts itself while retaining dignity. In the ongoing reevaluation of the 2000s revival trend, pieces that strongly embody the spirit of D\u0026G from that era, along with their production background, have become relics of the past. Therefore, the likelihood of encountering such items under the same conditions in the future is low, making ownership a meaningful pursuit of a rare gem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyling-wise, by pairing minimal wool slacks and neat setup bottoms to create a unified silhouette, and by balancing the visual information with shirts or high-quality knits as innerwear, the texture of the coat and the collar switch naturally stand out as the main features. Finishing with leather shoes or boots at the feet creates an androgynous, elegant, and mode-inspired tension, resulting in a refined presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTake this opportunity.\u003c\/span\u003e\u003c\/p\u003e","brand":"DOLCE \u0026 GABBANA","offers":[{"title":"Default Title","offer_id":47539526795502,"sku":null,"price":52800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/28B9177B-3CC7-472D-8D3C-AED8D4EC4A24.jpg?v=1768823947"},{"product_id":"thu01fendi","title":"\"FENDI\" 2010s double-breasted virgin wool overcoat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLining hem repair section, collar and pocket damage present\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSince its founding, FENDI has continuously refined luxury by quietly adding contemporary sensibilities to the impeccable tailoring cultivated as a Roman maison, resulting in a masterpiece where subtle indulgence resides in the craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from dense virgin wool with a tightly woven texture that softly absorbs light, this piece appears quietly distant at a glance, but as you approach, the thickness of the material and its expressive undulations become evident, creating a rich texture and presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front features a double-breasted design, with button placement creating depth that naturally adds three-dimensionality to the chest area. The lapel is moderately wide, lowering the visual focus, and supporting a classic form that blends easily with modern styles. Additionally, the body lines are based on straightforward, not overly exaggerated lines, maintaining the dignity of a coat while allowing for a relaxed, casual look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe charm of this piece lies not in its pristine condition but in the atmosphere created by its well-worn damage. The shaded shadows formed by rubbing and wear on the brushed surface create a fade effect that cannot be achieved with uniform black. Because the fabric is densely woven, these abrasions are not superficial deterioration but appear as a surface that has been gently worn away, leaving the fibers intact, resulting in a depth that is very beautiful and not found in new items.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe material is 100% Virgin Wool, which retains firmness and resilience without recycled wool, ensuring the shape remains stable even with damage. The interior features a full cupro lining with a shadow pattern woven in the same color, subtly incorporating the FF motif, creating a contrast between the faded exterior and the neat, elevated interior. Despite some damage to the lining, the density and structural strength of the outer fabric remain intact, ensuring the core impression when worn remains stable and reassuring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis piece also features a small embroidered tag at the collar, along with a hologram sticker and serial number, and the manufacturer's address details, supporting its authenticity as a FENDI men's item from around 2012 to 2018. Size is marked as 48, offering the generous fit typical of a heavy coat, and the damage allows for a relaxed wear, making it an easy choice for incorporating a formal coat into everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is especially recommended for those who wish to enjoy a piece that shows the character of time, including wear and fade, rather than perfect luxury. The maison’s refined structure combined with the faded texture creates a casual yet sophisticated nuance, making this an exceptional item that stands out even within a black outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStyling-wise, pairing it with simple tops and trousers to define the silhouette, and making the faded expression of this coat the focal point, creates a natural look. Layering a thin scarf with a shirt around the neck adds a touch of elegance to the rough texture. Complementing with leather or textured footwear and bags enhances the luxurious tension typical of FENDI, while highlighting the beauty of the damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe highly recommend this opportunity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"FENDI","offers":[{"title":"Default Title","offer_id":47630700970222,"sku":null,"price":36800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/1B0409B7-D47E-4F2C-92E9-5AA077E13C24.jpg?v=1770244002"},{"product_id":"mo-000166","title":"\"MaxMara STUDIO\" 2010’s Virgin wool stand-collar coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSince its founding in 1951, MaxMara has honed practicality and elegance with equal passion, embodying unwavering dignity in everyday work life. We introduce a masterpiece that combines the neatness and composure characteristic of the STUDIO line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe stand collar stands upright with dignity, and the minimalist design that strips away decorative elements on the front carefully balances to beautifully showcase the wearer's presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe outer fabric is made of LANA VERGINE, or virgin wool, 100%, combining the suppleness and density unique to unused wool, preventing the black surface from looking flat and creating subtle shadows when hit by light. Furthermore, since the front is equipped with snap buttons, it allows for smart dressing and undressing without disturbing the impression with the buttons' presence, and the MaxMara name engraved on them signifies the brand's pride even in the unseen parts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe collar is designed at a height that is not too high nor too low, so when closed, it sharpens the face area, and when opened, it naturally creates a relaxed look around the neck, making it attractive without relying on a scarf. Also, the body line falls vertically with no unnecessary bulges from the shoulders to the hem, giving a quiet impact regardless of gender, and it is well balanced so that even over a jacket, it does not feel tight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe lining is 100% viscose, ensuring smooth wear through the sleeves, making it less stressful even in seasons when layering thick innerwear. Additionally, the red piping on the logo jacquard lining is designed to be beautiful even the moment you take it off, which can be said to be the quality of the STUDIO line. This structure, subtly finished inside while restrained from outside, is a sense of space necessary for adult luxury.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRegarding the era, the presence of multilingual labels including simplified Chinese on care tags, and the multiple satin tags printed with the Max Mara Japan toll-free number, align with models from the mid-2010s onward when global standard tags became common. Additionally, since this is a specification just before transitioning to QR code tags, it can be reliably identified as a model from around 2014 to 2019.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn terms of styling, pairing wool slacks and a shirt for a neat look highlights the crispness of the stand collar, and layering over a knit dress or straight skirt to emphasize vertical lines naturally balances elegance and a sense of mode tension. Furthermore, adding leather accessories or minimalistic bags can enhance the completeness without increasing the amount of information in the outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTake this opportunity.\u003c\/p\u003e","brand":"Max Mara","offers":[{"title":"Default Title","offer_id":47653657379054,"sku":null,"price":36800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/BC5D05C7-5705-4923-A7F2-385593864202.jpg?v=1770822894"},{"product_id":"thu10fendi","title":"\"FENDI\" 00’s virgin wool chesterfield coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn addition to the craftsmanship of fur and leather cultivated by Roman Maison, FENDI has also crafted a dignified, heavy elegance for men, and we introduce a classic piece quietly capturing the atmosphere of the millennium era.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis masterpiece features the dense texture of 100% virgin wool incorporated into the structure of a Chesterfield coat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFirst, the collar is a notch lapel, and the three-button front emphasizes the vertical line, creating a dignified presence when closed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdditionally, the set-in sleeve shoulders do not blur the contours but serve to neatly shape the upper body, naturally conveying the craftsmanship's strength beyond just being long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe fabric is 100% virgin wool, and because it is unblended with recycled fibers, it maintains fiber uniformity, preventing the depth of black from sinking and creating a soft, three-dimensional appearance when exposed to light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMoreover, the lining is made of 100% rayon, which ensures smooth wear and does not interfere with the garment's natural drape, which is a pleasing feature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe FENDI engraving on the side of the buttons is subtly incorporated, not as a prominent display but as a signature only noticeable upon touch, reflecting the refined taste of Fendi at that time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdditionally, the main label features the FF logo, FENDI inscription, and the square-enclosed uomo logo, with the exterior kept minimal while the inner side speaks of identity, creating a very balanced design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe authenticity of the era is also assured, as the factory tag inside the pocket bears the inscription STAG. 2 00, indicating it is linked to the fall\/winter season of 2000 based on management codes from that time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFurthermore, the use of the FENDI uomo square-enclosed logo aligns with the design stage before it was integrated into the mainline after the 2000s, and the absence of recent QR codes and multilingual satin tags further supports its age estimation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eJust before LVMH's complete acquisition, Fendi retained its sartorial sincerity, which was characteristic of its tailoring, before shifting to flashy logo work. This piece embodies that, allowing you to enjoy the current trend of quiet luxury not just as a mood but as a convincing tailoring statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor those who want to quietly elevate their dignity in daily commuting or work situations, this can be said to be a piece that stays with you for a long time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyling-wise, pairing it with simple shirts or high-quality tops and neatly completing the look with slacks will highlight the straight lines of the Chester and create a refined impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdditionally, by pairing a minimalistic knit with a clean neckline and adding textured accessories such as a leather bag, you can subtly incorporate the robust elegance characteristic of Roman Maison into everyday life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDefinitely take this opportunity.\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"FENDI","offers":[{"title":"Default Title","offer_id":47653725569262,"sku":null,"price":76800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/1C9026A5-3DB9-4CEC-9663-E6BE320281F0.jpg?v=1770821856"},{"product_id":"sat09","title":"\"RALPH RL LAUREN\" 00’s Maxi double breasted herringbone wool blend coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRooted in American traditional elegance, layered with the tension of British tailoring and the functional beauty of military origins, Ralph Lauren continues to present classics that transcend eras. Here is a piece that elevates the outfit’s sophistication just by its presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis piece is designed with a balance that makes the double-breasted maxi length a quiet yet powerful statement, beautifully showcasing the act of wearing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe length is deliberately long, and the large vertical surface helps to subtly shape the body’s contours without overly emphasizing them. The sway when walking remains elegant. The front features double buttons, focusing the gaze centrally, stabilizing the upper body’s balance, and creating a neat appearance that does not look sloppy even with a maxi length.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe collar is large but designed without sharpness, equipped with a hook at the throat, allowing the collar to stand up and tighten around the neck, enhancing both warmth and a structured silhouette. When closed, the look leans strongly toward a mode aesthetic, which is also attractive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe buttons are made of marbled horn-like material, adding depth to the monochrome black while remaining understated, conveying only high quality without disrupting the classic mood. Additionally, a belt-like detail at the waist on the back creates a visual slimming effect, making the line appear more refined without being overly tight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe material is a blend centered on wool mixed with rayon and nylon, adding drape and strength to the warmth of wool. This prevents the maxi length from feeling heavy or sinking too much, maintaining a beautiful surface. The textured appearance, resembling herringbone weaving, creates a subtle depth that changes with the light, making the fabric more than just black and revealing its complexity up close.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe lining is made of cupro, ensuring smooth sleeve passage and reducing snagging during layering, making it naturally adaptable to dressier styles. The meticulous Japanese craftsmanship in sewing also immediately conveys a sense of reassurance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRegarding the background era, this item’s domestic agent label marked as Impact 21 corresponds to conditions before the organizational restructuring around 2007, and the presence of the number 2002 in the tag’s management number column aligns with the planned or manufacturing year. This format is consistent with the 7-digit postal code notation post-1998 and the old JIS standard care labels, making it a reliable piece from around 2002.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn terms of styling, pairing a refined shirt or knit with slacks and neatly coordinating the overall look best highlights the vertical impact of the coat, creating the most beautiful impression. When layered over a minimal dress or long skirt, the interplay of shadows from the maxi length creates a genderless look. Furthermore, balancing the weight with high-quality leather shoes or boots naturally enhances the classic mood depicted by Ralph Lauren.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTake this opportunity without fail.\u003c\/span\u003e\u003c\/p\u003e","brand":"RALPH LAUREN","offers":[{"title":"Default Title","offer_id":47656898920686,"sku":null,"price":46800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/3E8E40FD-3BB0-4EB7-A7BA-B215053AD7B1.jpg?v=1770950699"},{"product_id":"mo-000127","title":"–SPECIAL– \"GIORGIO ARMANI\"\n80’s-90’s tailored overcoat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSince its founding, Giorgio Armani has continued to propose clothing that embodies elegance through materials and structure alone, without relying on excessive decoration, and that can wear dignity while remaining relaxed. We introduce a special masterpiece that conveys its value, including the background of its tailoring.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis masterpiece features a lapel that draws a deep V-zone and a low-set gorge line, making a strong impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe front placket, reminiscent of a double-breasted, has a deep overlap, but the button placement is deliberately low, creating space at the chest and making the fabric's fall the main feature of the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFrom the shoulders to the body, the interfacing is not overly prominent, yet the silhouette remains clear, and the natural drape that envelops the body when worn creates a charm where the coat retains the neatness of a jacket.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMultiple buttons are arranged on the cuffs, and matte buttons resembling water buffalo are used on the front, creating a sense of dignity through quiet harmony of materials rather than metallic strength, which is also a characteristic Armani aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFurthermore, the notable detail is the brand tag embroidered with the Milan address \"BORGONUOVO 21,\" known as a design from a time when it was highly symbolic within the mainline, serving as a subtle indicator of exclusivity only understood by the wearer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAdditionally, the inner tag shows the notation VESTIMENTA S.p.A and a barcode print, confirming the era when a legendary factory handled heavy garments, and the synchronization with modernized production management, making the estimated period from 1988 to around 1994 credible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn this era, Armani excels at transforming the movement and airiness of fabrics into beauty by stripping down construction, and since this philosophy is embodied in heavy garments like coats, they are not just tools for warmth but also garments that refine even walking posture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor those who do not want to choose a coat as an extension of a suit, or who want to convey their presence before speaking about their attire, this is a quietly striking masterpiece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyling-wise, pairing simple shirts or knits with flowing bottoms and organizing with straight lines and whitespace makes the drape even more beautiful, and choosing an inner layer that shapes the neckline, like a turtleneck, elegantly highlights the deep V-zone design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePairing with leather shoes or minimal boots at your feet naturally connects to the urban elegance built by Armani.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDefinitely take this opportunity.\u003c\/p\u003e","brand":"GIORGIO ARMANI","offers":[{"title":"Default Title","offer_id":47663814312174,"sku":null,"price":79800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/36307D2D-BD4D-4A31-902C-9B160653E63E.jpg?v=1771133515"},{"product_id":"mo-000137","title":"“MOSCHINO CHEAPANDCHIC”\n00’s-10’s Tailored wool coat with double flap pockets","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSince its founding, MOSCHINO has combined humor that playfully overturns fashion conventions with authentic Italian craftsmanship, and here we introduce a piece that subtly embodies individuality through details while maintaining a restrained sense of playfulness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis piece exudes a poised aura with a neat notched lapel and a gently falling front line, paired with a four-button single-breasted design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe first impression is set by the fabric's density, a blend of 85% wool and 15% nylon, with fine twill that appears to sink inward, creating shadows that are not monotonous despite the dark tone close to black. This preserves the three-dimensionality of the coat. The design avoids unnecessary exaggeration from shoulder to sleeve, so when worn, only the contours of the body are smoothly defined, naturally elevating a sense of classic elegance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe pockets are flapped, with the left pocket having a single horizontal flap and the right pocket featuring double flaps, one above the other. This design translates the functional beauty of traditional hunting and riding coats into a modern, urban style typical of CHEAPANDCHIC. Despite asymmetry in the pocket details, they are unified in the same color, preventing the design from becoming too assertive and revealing itself only upon close inspection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eInside, a 100% rayon dot lining is used, subtly revealing the pattern through the act of putting on and taking off, reflecting the brand's aesthetic of a neat exterior with playful details inside. The same mood can be achieved by folding back the cuffs, allowing for fine-tuning of the outfit's warmth. The back features a vertical seam that naturally guides the line to the hem, maintaining a sharp front appearance while reducing stiffness when moving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRegarding the era, since the domestic distributor is listed as Moschino Japan Co., Ltd., it can be considered from 2007 onward. Considering the washing label in old JIS Japanese and the line name CHEAPANDCHIC, it predates the rebranding in 2015, making the range from around 2007 to 2014 a highly credible estimate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEspecially recommended for those who want to create elegance through tailoring and placement rather than ornate decoration, this coat blends seamlessly into daily commutes and work settings, while subtly revealing personality from certain angles, making it a truly exceptional piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyling-wise, pairing a collared shirt or minimal top with slacks and finishing with leather shoes creates a balanced look that highlights the double-flap design and adds depth to the neatness. For a more mode-inspired style, layering over a long skirt with a drape or a minimal dress to elongate the vertical line is also recommended, with the subtle dot lining quietly shining through your movements.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis is a masterpiece that allows you to enjoy the excellent tailoring and a touch of playfulness in the most practical coat form. Don't miss this opportunity.\u003c\/span\u003e\u003c\/p\u003e","brand":"MOSCHINO","offers":[{"title":"Default Title","offer_id":47716408590574,"sku":null,"price":36800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/AB3F12AE-734E-4940-8466-85DDF4EC22E4.jpg?v=1772499294"},{"product_id":"mo-000081","title":"–SPECIAL– “HERMES” 90’s-00’s Concealed placket wool zip coat","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSince its founding in 1837, HERMÈS has built a reputation as a harness maker, combining meticulous craftsmanship with high standards of practicality and elegance. We are proud to introduce a superb piece that highlights this quiet architectural beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUsing a deep, dark brown wool with a finely finished surface, this exquisite piece does not reflect light excessively, instead speaking of depth through subtle shading. The front placket is a concealed button placket, designed to hide the fastening structure from view, allowing the vertical lines from collar to hem to stand out even more beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFirst and foremost, it impresses by eliminating excessive decoration and instead making the silhouette itself a design element. The collar is designed with a gentle balance—not too large—adding natural elegance around the neck. When closed, it appears refined; when open, it creates a pleasing sense of space. This versatility makes it easy to wear regardless of body type or outfit, offering a sense of inclusiveness. The shoulder area is understated, and the body is cut with straight lines, quietly embodying the restrained elegance characteristic of the maison.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe choice of materials also clearly reflects the unique value of this piece. The outer fabric is 100% wool, with a dense texture that does not feel too stiff, maintaining flexibility that follows body movement. This results in a light, jacket-like feel, bridging the gap between a coat and a jacket. While offering the reassurance of heavy clothing, it also functions as a casual everyday piece that is not overly formal, aligning beautifully with Véronique Nichanian's long-standing pursuit of high-quality everyday wear for the men's line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe waist-level pockets are also outstanding, functioning not just as storage but as a design element that sharpens the overall impression. The zipper along the pocket opening curves slightly rather than running straight, adding gentle movement to the minimalist design. The subtle metallic sheen provides a restrained accent against the dark wool tone. Additionally, the leather tab with a pentagon-like shape on the zipper pull, carefully stitched around, adds warmth and the distinctive leather craftsmanship of HERMÈS, beyond what metal alone can convey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis leather tab is an especially noteworthy detail. It not only enhances visual appeal but also improves fingertip grip, seamlessly combining function and design. As a maison rooted in equestrian craftsmanship, the high level of craftsmanship extends to the accessories touched by hand. Even without prominent branding, the sense of luxury is conveyed immediately upon contact, reflecting the design philosophy of subtle distinction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLooking at the back, the straight seam running down the center balances the overall silhouette, demonstrating meticulous construction that makes even the rear view look refined. By minimizing unnecessary paneling and relying on just the essential lines, the beauty of the material's surface is emphasized. When worn, it gently contours the body without overly revealing its shape, nor does it appear sterile, creating a perfect balance. The size 52, originally designed for men, gives the coat a sense of anonymity and space, allowing it to subtly change expression depending on the wearer's sensibility, regardless of gender.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRegarding its age, this piece has sufficient credibility to be worth mentioning. The narrow woven tag with \"MADE IN FRANCE\" placed independently on the back of the neck, the satin-like quality label with care instructions in three languages (French, English, Spanish), and the absence of recent digital trace elements like QR codes or RFID all align with characteristics seen in HERMÈS apparel from the late 1990s to around the 2000s. There is enough basis to classify it within this age range. The judgment is not based solely on a single design but on the combination of tags, language, and accessory materials, ensuring its reliability as an archive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFurthermore, the reason why this coat is suitable for MOOD's special collection is not just because it is an old HERMÈS. Rather, the core value lies in creating luxury without using conspicuous symbols, relying solely on essential elements like pattern, material, accessories, and texture. Even before the term \"quiet luxury\" became widely shared today, HERMÈS has presented this quiet richness as a tangible reality. Its philosophy is most naturally reflected in clothing, and this men's archive exemplifies that. Its subtlety, which quietly blends into everyday life and is noticed more by discerning eyes, is the greatest added value of this piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor those who want to dress with the quality of materials and design rather than flashy statements, or those seeking clothing that appears modest at first glance but reveals a true sense of style upon closer inspection—this is especially recommended. It can be effortlessly layered even on busy days, and it elevates the overall atmosphere of your outfit, making it a quietly frequently worn piece in your wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eStyling-wise, pair it with neat trousers or flowing bottoms, and finish with elegant leather shoes to naturally highlight the restrained beauty of this coat. If you insert a shirt or a thin top as an inner layer, it creates an outfit that naturally evokes the balance of practicality and sophistication that HERMÈS men's collections excel at. Alternatively, pairing it with soft knitwear or a high-quality scarf to soften the look slightly is also beautiful. It is a piece that allows you to enjoy a mature, genderless style that stands on its own with just quality, without forcing any embellishments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTake this opportunity.\u003c\/span\u003e\u003c\/p\u003e","brand":"HERMES","offers":[{"title":"Default Title","offer_id":47826107924718,"sku":"MO-000081","price":288000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/12A78586-C36A-41EB-AC4E-5B5A9313DB5E.jpg?v=1774613463"},{"product_id":"mo-000139","title":"“BURBERRY BLUE LABEL” 2000’s Minimal balmacaan coat","description":"\u003cp\u003e\u003cspan\u003eAs a representative of classic British wear, BURBERRY has continued to refine both functionality and elegance throughout its long history. Here, we introduce a masterpiece that beautifully reflects a delicate interpretation tailored for the Japanese market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis exquisite piece features a clean, minimalist silhouette with an iconic check pattern subtly incorporated inside. The overall tone is a very calm light beige, and the concealed placket design directs the gaze smoothly vertically, making the long length appear light rather than heavy. It naturally blends into everyday outfits while conveying a sense of sophistication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe collar is based on a classic stand collar, designed to create a beautiful three-dimensional shape when buttoned up to the neck. When closed, it exudes a quiet tension, while when slightly open, the check lining peeks out, adding a subtle yet unmistakably brand-specific character. This coat’s appeal lies in the contrast between its simple exterior and the hidden identity inside, embodying BURBERRY’s distinctive aesthetic—understated yet memorable, not ostentatious but full of character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe raglan sleeves ensure the shoulder line is soft and relaxed, reducing the stiffness often associated with classic coats. The body is cut in a straight, elongated silhouette without excessive tapering, maintaining a neat appearance while offering versatility to look both feminine and masculine depending on how it’s styled. The subtle details like the strap at the cuffs and understated pocket accents enhance the overall finish without drawing too much attention, ensuring the coat remains timeless and wearable for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe lining features a luxurious check pattern that is a signature of the brand, adding value by beautifully revealing movement at the hem when walking or when the coat is removed. Because the exterior is kept minimal, the lining’s presence is not just decorative but a hidden beauty known only to the wearer. This allows the coat to convey elegance without overt branding, making it a truly refined piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe estimated period for this coat is from 2000 to around 2008, based on several clues: it features the BURBERRY logo (not Burberrys), the main tag with a white band and blue label, an inner tag with Sanyo Shokai branding, and vintage JIS laundry symbols. These details suggest it is from the era when BURBERRY Blue Label was at its peak, after the switch from Burberrys to BURBERRY, and before the mid-2010s. Its value is not just in its age but in how it thoughtfully adapts a classic British coat to Japanese body types and sensibilities, reflecting a balanced sense of era and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStyling options include pairing with a shirt and slacks for a refined look that highlights the coat’s British elegance. For a lighter, urban vibe, combine it with a casual dress or relaxed trousers. It also looks beautiful layered over jackets or thin tops, whether buttoned up for a sleek look or with the collar turned up to subtly reveal the lining, creating an elegant way to showcase the brand’s heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe invite you to take this opportunity.\u003c\/p\u003e","brand":"BURBERRY","offers":[{"title":"Default Title","offer_id":47853924385006,"sku":null,"price":42800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/2751\/1534\/files\/0D14D696-AA77-4592-852D-C673305DF557.jpg?v=1775358412"}],"url":"https:\/\/mood-by-link.com\/en-uk\/collections\/mymood-9793491108078-18ab19ec.oembed","provider":"MOOD","version":"1.0","type":"link"}